404s alone do not affect your site’s overall search ranking. However, if you have previously high ranking pages/products giving a 404, you risk losing a key source of visitors to your store. Redirectify helps you redirect customers who visit these invalid links to relevant and genuinely helpful pages to ensure your customers are always able to find what they're looking for and to maintain a good customer experience.

We prefer this approach over generic bulk redirects, as a redirect to an irrelevant page is no more helpful to your customers than a 404. In addition, Google ranks pages on the relevance of the content within, so a relevant substitute will always perform better than a generic catch-all.


Redirectify presents a smart, streamlined approach to creating redirects in Shopify to fix 404 crawl errors.

It presents you with a simple interface with live suggestions as you type to create redirects to similar pages, collections or products in your store, based on actual, valid paths. There's no need to search for an appropriate replacement URL; Redirectify does that for you!

Did this answer your question?